Media Budgets Survey Report- 2026
Each year, the WFA and Ebiquity run the Annual Media
Budgets Survey, offering vital insights into the
priorities and media budgeting plans of leading brands
across the globe.
This year, the ISA – along with 15 other country trade bodies – partnered with the WFA and Ebiquity to create Indian benchmarks that could be compared to global averages, aiding the planning and evaluation processes of marketers in India and around the world.
This year, the ISA – along with 15 other country trade bodies – partnered with the WFA and Ebiquity to create Indian benchmarks that could be compared to global averages, aiding the planning and evaluation processes of marketers in India and around the world.